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Be different, Be yourself!



2024: A New Era of Beauty

Beauty always comes from within - we know that - but set the clock...

Sunday, June 16 at 10:00 a.m. 2024

Marking a significant milestone for IOAKU, where we continue to expand our boundaries with innovative design and timeless elegance of LA FLEUR.

There will be new products of both the LA FLEUR & LA FLEUR MULTI collections while introducing a fusion of modern and classic elements, inspired by the beauty of nature and our love for details.

Let us present an IOAKU classic collection

Welcome to a journey through time through one of IOAKU's most iconic jewelry collections of the last decade. Here we present an overview of our most popular designs and important launches up to today:

Spring 2014

Flower field

Our first flowers in a set that came in necklace and ring. This set was produced in limited edition and there are only a few people around Scandinavia who have them.

IOAKU La Fleur Ring


La Fleur

The launch of the LA FLEUR collection, a flower that was so popular that today they are a classic that was then launched in a set consisting of a large necklace, ring and earrings.



La Fleur Multi

Together with the cool style icon Izabella, a fantastic collaborative collection was launched that was both feminine and recognizable by Izabella's favorites from IOAKU's classics LA FLEUR & STATEMENT

2018: Martina Bonnier
2019: La Fleur Set in Silver
2020: La Fleur Set in Gold
2021: Isabell Rydberg
IOAKU By Fanny Ek - Vogue Scandinavia - La Fleur Brooch

IOAKU x Vogue Scandinavia

During the autumn of 2023, in connection with the Vogue Scandinavia event in the Sturegalleria in Stockholm, a new product was launched for LA FLEUR, taken from Martina Bonnier's favorite collection.

2023: IOAKU x Izabella
2023: Carola Häggqvist