ADVENT CALENDAR 2025
"A sustainable symbol of style – The Advent calendar in a new guise"
The idea behind this year's Advent calendar
The concept
A "new era" of calendars
IOAKU's most anticipated seasonal product is back in a brand new, iconic form:
An exclusive handbag as an Advent calendar.
- Designed to be loved and reused all year round.
- Filled with four carefully selected pieces of jewelry.
- The perfect Christmas gift – with consideration for both style and the planet.
Bag Design
Thoughtful. Timeless. Unique.
IOAKU's bag is designed with a "high-end" feel, made of black PU leather and with many uses.
- Classic quilted design in black.
- IOAKU metal detail with logo on the front.
- Metal chain with multifunctional lengths.
- IOAKU details inside the bag.
- Contains four velvet bags – one for each Advent.
Limited edition
The details
- All products in the delivery are reusable.
- Total value of the unboxing experience, bag and jewelry: 3999kr
- Limited edition: Only 3000 copies
- Each bag has a unique number and everyone receives a certificate in their package.
- Packaged as a ready-made gift – requires no extras
Each piece of jewelry is part of something bigger.
A piece of jewelry for each Advent.
All calendars include:
- Specially Designed Bag - A timeless and reusable handbag
- Dustbag - A large, specially produced, elegant velvet bag.
- Jewelry - 4 brand new, unique and exclusively designed products
- Jewelry storage - 4 small velvet bags for storing jewelry
- State-of-the-art luxurious unboxing experience 🎁 Only 3000 pieces , all bags are numbered and all purchases include a certificate.
IOAKU's advent calendar is not just a beautiful gift – it's an expression of future luxury.
Each velvet pouch conceals a unique piece of jewelry, carefully selected to enhance style and reinforce the feeling of something special.
The idea behind the collections
🌟 1. Stellar Glow
Golden stars that capture the magic of winter nights – for those who dare to shine.
❄️ 2. Snowdrop Pearl
Frosty snowflakes and shimmering pearls – like a silent first snowfall.
🌿 3. Winter Bloom
Crystal-clear ice flowers that symbolize strength, elegance, and beauty in the heart of winter.
🍂 4. Frosted Feather
A dreamy golden feather – light as air, sheer as frost, reminiscent of winter winds.
✨ 5. Twinkle Star
Bestsellers from 2024 – sparkling elegance that brightens up every winter look.
There's something for everyone.
Unique Advent Calendar
IOAKU's Advent calendar is not just a beautiful gift – it's an expression of future luxury. Each velvet pouch conceals a unique piece of jewelry, carefully selected to enhance style and amplify the feeling of something special.
This isn't just an advent calendar – it's a statement. A choice for those who want to combine style with responsibility. For us, luxury is about making thoughtful choices that stand the test of time.
Instructions for buying an Advent calendar
MAKE SURE YOU GET A CALENDAR
All Advent calendars are now available, so you can put yourself on the waiting list for the Advent calendar or calendars that you love.
- When you sign up for the waiting list, you will be the first to receive an email as soon as stock is available for pre-order of these unique and exceptional advent calendars.
- You can add yourself to the waiting list for the respective calendar just below the purchase button on the product page.
- All products will be available for purchase and pre-order starting September 25th.
- NOTE! Deliveries or Pick-ups will start being sent out the last week of October (Week 44).
Contact our online chat and get help from our customer service if you need assistance.
Sustainable luxury
Vårt mål var att skapa en adventskalender som kan leva vidare och ett unikt innehåll som ni bara kan hitta hos IOAKU
A gift for the present – an accessory for the future.
Re-use everything in the calendar
🟢 Environmentally friendly production
All components of the calendar have been developed with a focus on the environment and sustainability – from design decisions to supplier selection. Every step is taken with consideration for the planet.
🟠 Everything in the package is reusable
The Advent calendar is an elegant handbag – to be carried as a clutch, shoulder bag or case all year round. A gift that lives on long after December.
🔵 Jewelry with meaning
Made from recycled materials and plated with durable PVD technology. Designed by Fanny Ek – balancing classic elegance with a modern edge.
Each piece of jewelry is part of something bigger.
Jewelry in focus
✨ Environmentally friendly manufacturing
We use recycled base materials in all parts – both metal and decor – to reduce our carbon footprint without compromising the feeling of quality.
✨ Plated with durable PVD technology
Our rings are made using PVD technology (Physical Vapor Deposition), the most durable plating method on the market – resistant to wear, water, and the passage of time. This provides a luxurious finish that lasts, season after season.
Unique, trendy and timeless design.
Design by Fanny Ek
✨ Designed exclusively by Fanny Ek
All jewelry is designed by our founder and head designer Fanny Ek, with inspiration from vintage haute couture, the forms of nature, and the timeless elegance that defines IOAKU.
"For us, sustainability isn't a trend – it's a given. We want every woman who wears IOAKU to feel both beautiful and conscious."