
Introducing the Advent Calendar 2025
A timeless handbag
Classic quilted design
Multifunctional chains
IOAKU signature detailer
Why you'll love
This year's Advent calendar
🎁 A ready-made gift – exclusively wrapped, ready to be given away without any extra work.
👜 A timeless designer bag – not just packaging, but a quilted statement bag you can use all year round.
✨ Four unique pieces of jewelry – sculpted, feminine and asymmetrical, designed by Fanny Ek.
♻️ Sustainable luxury – made from recycled materials and PVD-plated for water and wear resistance.
💎 More value than you pay for – total value 3999 kr
🌍 Limited edition – only 3000 numbered copies worldwide.
💌 An experience to remember – each Advent becomes a moment of surprise and joy.
💖 Creates emotions – many customers say that the gift moved the recipient to tears.
👗 Style your way – jewelry that works from day to night, from "desk to drinks".
🔒 Safety & service – IOAKU is known for fast delivery, thoughtful customer service, and memorable unboxing experiences.

What is included in the Advent calendar?
The bag
The quilted design in black, the metal IOAKU detail, and the adjustable chain make the bag as functional as it is elegant. This isn't just packaging – it's a statement accessory for your wardrobe.
The jewelry
Each Advent, you open a velvet bag containing a new piece of jewelry – sculpted, feminine, and expressive. Designed by Fanny Ek to be worn from everyday life to special occasions.
Reusable & durable details
This year's Advent calendar has been created with sustainability in mind, where every detail can be reused.
The jewelry is made from recycled materials, and the packaging is as well-thought-out as the contents:
- A green, foldable delivery box that transforms into an elegant storage box.
- A white Advent calendar box with a magnetic edge, designed to be repurposed as exclusive jewelry storage.
- A large, luxurious dust bag that protects and preserves.
- Four velvet envelopes, each carrying its own piece of jewelry – and becoming timeless jewelry pouches even after December.

Timeless style
From everyday to celebration
Every week throughout the fall, we will share how you can style your jewelry and stay ahead of the curve with winter fashion, featuring new, unique design details from IOAKU.