Welcome to the IOAKU Advent Calendar 2025
ADVENT CALENDAR 2025
"A sustainable symbol of style – The Advent calendar in a new guise"
The idea behind this year's Advent calendar
The concept
A "new era" of calendars
IOAKU's most anticipated seasonal product is back in a brand new, iconic form:
An exclusive handbag as an Advent calendar.
- Designed to be loved and reused all year round.
- Filled with four carefully selected pieces of jewelry.
- The perfect Christmas gift – with consideration for both style and the planet.
Bag Design
Thoughtful. Timeless. Unique.
IOAKU's bag is designed with a "high-end" feel, made of black PU leather and with many uses.
- Classic quilted design in black.
- IOAKU metal detail with logo on the front.
- Metal chain with multifunctional lengths.
- IOAKU details inside the bag.
- Contains four velvet bags – one for each Advent.
Limited edition
The details
- All products in the delivery are reusable.
- Total value of the unboxing experience, bag and jewelry: 3999kr
- Limited edition: Only 3000 copies
- Each bag has a unique number and everyone receives a certificate in their package.
- Packaged as a ready-made gift – requires no extras
Each piece of jewelry is part of something bigger.
A piece of jewelry for each Advent.
All calendars include:
- Specially Designed Bag - A timeless and reusable handbag
- Dustbag - A large, specially produced, elegant velvet bag.
- Jewelry - 4 brand new, unique and exclusively designed products
- Jewelry storage - 4 small velvet bags for storing jewelry
- State-of-the-art luxurious unboxing experience 🎁 Only 3000 pieces , all bags are numbered and all purchases include a certificate.
IOAKU's advent calendar is not just a beautiful gift – it's an expression of future luxury.
Each velvet pouch conceals a unique piece of jewelry, carefully selected to enhance style and reinforce the feeling of something special.
There's something for everyone.
Unique Advent Calendar
IOAKU's Advent calendar is not just a beautiful gift – it's an expression of future luxury. Each velvet pouch conceals a unique piece of jewelry, carefully selected to enhance style and amplify the feeling of something special.
This isn't just an advent calendar – it's a statement. A choice for those who want to combine style with responsibility. For us, luxury is about making thoughtful choices that stand the test of time.
Sustainable luxury
Our goal was to create an advent calendar that can be enjoyed for years to come and unique content that you can only find at IOAKU.
A gift for the present – an accessory for the future.
Re-use everything in the calendar
- Environmentally friendly production
All components of the calendar have been developed with a focus on the environment and sustainability – from design decisions to supplier selection. Every step is taken with consideration for the planet.
-Everything in the package is reusable.
The Advent calendar is an elegant handbag – to be carried as a clutch, shoulder bag or case all year round. A gift that lives on long after December.
-Jewelry with meaning
Made from recycled materials and plated with durable PVD technology. Designed by Fanny Ek – balancing classic elegance with a modern edge.
Each piece of jewelry is part of something bigger.
Jewelry in focus
✨ Environmentally friendly manufacturing
We use recycled base materials in all parts – both metal and decor – to reduce our carbon footprint without compromising the feeling of quality.
✨ Plated with durable PVD technology
Our rings are made using PVD technology (Physical Vapor Deposition), the most durable plating method on the market – resistant to wear, water, and the passage of time. This provides a luxurious finish that lasts, season after season.
Unique, trendy and timeless design.
Design by Fanny Ek
✨ Designed exclusively by Fanny Ek
All jewelry is designed by our founder and head designer Fanny Ek, with inspiration from vintage haute couture, the forms of nature, and the timeless elegance that defines IOAKU.
The idea behind the collections
🌟 1. Stellar Glow
Golden stars that capture the magic of winter nights – for those who dare to shine.
❄️ 2. Snowdrop Pearl
Frosty snowflakes and shimmering pearls – like a silent first snowfall.
🌿 3. Winter Bloom
Crystal-clear ice flowers that symbolize strength, elegance, and beauty in the heart of winter.
🍂 4. Frosted Feather
A dreamy golden feather – light as air, sheer as frost, reminiscent of winter winds.
✨ 5. Twinkle Star
Bestsellers from 2024 – sparkling elegance that brightens up every winter look.
FAQ
What does IOAKU's Advent calendar 2025 contain?
The calendar consists of four exclusive pieces of jewelry , one for each Advent Sunday in December.
The jewelry is sculptural, feminine, and asymmetrical , designed by IOAKU's founder and chief designer, Fanny Ek.
Each piece of jewelry is in its own velvet pouch, which in turn is stored in the calendar's bag.
The packaging is as well-thought-out as the jewelry and includes:
- A foldable delivery box in green (can be reused for storage)
- A white magnetic box for the advent calendar itself (also reusable as a storage box)
- A large, exclusive dust bag for the bag.
- A quilted black handbag in PU leather with a metal chain and IOAKU details.
- Four velvet pouches , one for each piece of jewelry.
Together, this makes the calendar a holistic experience of luxury and sustainability , where every detail is created to be both used and treasured.
How is the Advent calendar packaged?
This year's calendar is designed as a timeless quilted handbag in black PU leather with IOAKU's signature metal details and a multi-functional chain.
The bag is a reusable fashion accessory that will stay in your wardrobe long after Christmas.
Is the calendar limited edition?
Yes. Only 3000 numbered copies are available, all with a certificate of authenticity.
Once the advent calendar is sold out, it will not be re-produced this season.
What is the total value of the jewelry?
The total value of the handbag and jewelry is the regular price of 3,999 SEK.
What materials are used?
-
Recycled base material in both brass and stainless steel.
- PVD plating technology (Physical Vapor Deposition) for durability, water resistance, and a luxurious finish in 18k gold and silver.
Are the jewelry pieces water-resistant?
All our jewelry is enhanced with durable PVD plating , the most modern and durable method on the market.
- The rings are made of stainless steel, which makes them extremely resistant to water, wear and tear, and color changes over time.
- The earrings are made of surgical steel – a skin-friendly material that is perfect even for sensitive and allergy-prone ears .
The result is jewelry that combines durability, comfort, and timeless luxury .
Who is the advent calendar suitable for?
The calendar is perfect for:
- For those who want to give a luxurious and memorable gift.
- Jewelry lovers who are looking for unique and expressive designs.
- For anyone who appreciates the rituals of Advent and wants to make December extra special.
Do I need to wrap the calendar as a gift?
No. The Advent calendar is delivered as a ready-made luxury gift , beautifully packaged – no extra wrapping is needed.
Can the jewelry be adjusted in size?
Yes, many of IOAKU's designs feature adjustable or multifunctional details that allow them to be styled in different ways and customized for a perfect fit.
How fast is the delivery?
The 2025 Advent calendar is a pre-order item and will start shipping no earlier than week 44 .
Once the delivery process starts, IOAKU is known for fast and smooth shipments .
- Within Sweden, most packages are delivered within 1-3 days from leaving our warehouse .
- International deliveries take a little longer, but most packages should be delivered within 2-5 days of leaving our warehouse .
- We ship all orders via DHL & UPS.
Does the right of exchange apply to the Advent calendar?
We want you to feel confident with your purchase.
If you wish to make an exchange, you can return the Advent calendar, but the packaging must not be opened.
Please note: The goods must be returned unused and in their original packaging.
The Advent calendar is not covered by IOAKU's standard return and exchange policy if the packaging has been broken.
If the packaging is broken, there is no right of return, only the right to exchange.
Why should I choose IOAKU's Advent calendar?
-
Exclusive design by Fanny Ek
- Limited edition handbag as a collector's item.
- High value – jewelry worth 3,999 SEK
- Sustainable luxury with recycled materials & PVD plating
- Gift wrapped and ready to deliver.
- Fast delivery & first-class customer service
Does the right of withdrawal & open purchase apply to the 2025 Advent calendar?
When buying online:
According to the Distance Selling Act, you have the right to cancel your purchase within 14 days of receipt.
To receive a full refund, the Advent calendar must be returned unused and in its original, undamaged packaging.
OUTER PACKAGING = GREEN / DHL / UPS DELIVERY BOX
If the outer packaging is broken or opened, the calendar will be considered used by IOAKU.
IOAKU therefore reserves the right to offer only an exchange or credit voucher in case of a broken or opened outer packaging.
The return shipping fee is 229 SEK including VAT and is provided by IOAKU.
All returns must be made via an application through IOAKU.COM.
IOAKU reserves the right to deduct a value-based amount in addition to the return cost if the goods are, contrary to expectations, used or damaged upon delivery.
When purchasing in store:
IOAKU offers a 3-day open purchase/exchange policy, provided that the product is returned in unused condition and in its original, undamaged packaging.
OUTER PACKAGING = GREEN/UPS/DHL DELIVERY BOX
No returns or refunds are possible for products with broken packaging.
The right to exchange can be offered upon agreement.
The Advent calendar is a limited edition product and is sold in a limited quantity.
We therefore ask for your understanding regarding these conditions.
My discount code isn't working. Why is that?
There may be several reasons why a discount code doesn't work:
- The product is already discounted or already offers an exclusive deal that cannot be combined with other offers. For example, Advent calendars, Black Friday, or similar promotions.
- The discount code is only valid for selected products or promotions .
- The discount code has already been used once and cannot be used again. The discount code has expired or is time-limited.
- The discount code must be entered exactly as it is written (including uppercase and lowercase letters).
The Advent calendar is an exclusive limited edition product, and no discount codes work except for the one provided by IOAKU to everyone who has signed up for the VIP list. If you haven't received your code, sign up via the link here .
Always check the terms and conditions of your discount code.
If the problem persists, you are always welcome to contact our customer service and we will help you.
"For us, sustainability isn't a trend – it's a given. We want every woman who wears IOAKU to feel both beautiful and conscious."