Berry: A modern classic since 2017

When Berry was launched in 2017, it was with a simple idea: the round shape.

Small, polished metal balls in different sizes linked together to form a pair of statement loops. Clear but stylish. Without excess.

What started with the first IOAKU Berry Loops quickly evolved into a shape that became part of IOAKU's identity. Not because it followed a trend. But because it didn't.

Form before trend

In an industry where silhouettes and designs change every season, Berry has kept its core. The round shape is consistent – whether interpreted in studs, hoops, rings, necklaces or bracelets.

The metal balls add structure. The shiny surface reflects light. The silhouette is clear without being aggressive.

It's a shape that works just as naturally with a blazer as with knitwear. For dinner. For a meeting. For a vacation.

From hoops to the universe

Since 2017, Berry has grown.

From classic ball hoops to:
– Adjustable statement rings
– Multifunctional necklaces
– Cuffs and elastic wristbands
– Versions with pearls
– Versions with pavé and crystals

But regardless of development, the round shape is always the core.
That's why the collection feels cohesive – even when the expression changes.

Modern heritage

Berry is not retro. It's not nostalgic. It's modern heritage.

A collection that has been worn for years and continues to be worn. By different ages. In different cities. In different contexts. It works in layers. It works alone. It works over time.

Old money modern

There is something obvious about the round shape. It is soft but structured. Clear but not overworked.

That's why Berry moves naturally between:
– The tennis court and lunch afterwards
– City and vacation
– Everyday and party

It carries a discreet self-confidence.

A signature

There are collections that are launched. And then there are collections that stay.
Berry is one of those who stays year after year.

Since 2017, it has evolved – but never left its original form. And that's why it feels just as right today as when the first hoops were introduced.

Form before trend. A signature that lasts over time.

FAQ – Berry Collection

What is the Berry collection?

Berry is one of IOAKU's most enduring collections, launched in 2017. It is based on round metal balls that create a clear and modern silhouette in earrings, rings, necklaces and bracelets.

What makes Berry unique compared to other fun jewelry?

Berry combines structure and balance. The polished metal balls provide shape and light reflection without overworked details, making the jewelry easy to wear over time.

Is Berry available in both gold and silver?

Yes, Berry is available in 14K gold and silver plating as well as in selected models in PVD-plated stainless steel for increased durability.

Is there Berry with pearls and crystals?

Yes. The collection has evolved with variations that include Shell pearls , Swarovski pearls and high-quality CZ crystals , while the round shape is always at the core.

How to style Berry jewelry?

Berry works both as a statement piece and as a base for layered styling. Hoops and rings can be worn alone for a clear shape or combined with other pure metal models for more depth.