La Fleur is more than a collection. It is IOAKU's signature.
Since its launch in 2012, La Fleur has grown to become one of our most recognizable ranges of floral statement jewellery. With its sculptural silhouette and balanced proportions, the collection has established itself as a distinct design language within Scandinavian jewellery design.
What is La Fleur?
La Fleur is IOAKU's signature collection of flower-shaped jewelry – from flower rings and earrings to statement necklaces on a generous scale. Each model is hand-drawn by Fanny Ek with a focus on proportion, volume and presence.
Unlike traditional floral jewelry, La Fleur is designed as a counterpoint to fragility. The flower shape is highlighted, centered and built to carry the whole.
The inspiration behind La Fleur
The flower was designed as a symbol of strength rather than romance. The vision was to create flower-shaped statement jewelry with a clear silhouette – a statement necklace that defines an outfit, a flower ring that adds weight to the hand or flower earrings that create balance to the face.
The shape is feminine but never fragile. It is round but never soft in expression.
From sketch to iconic collection
Since 2012, La Fleur has evolved into new materials, sizes and interpretations. The collection includes:
• Flower ring and adjustable rings
• Statement necklace with interlocking flower shapes
• Flower earrings in stud and hanging models
• Multifunctional jewelry with removable parts
Regardless of scale, each model retains the recognizable silhouette that defines La Fleur.
Would you like to read more about how to choose the right model?
How to choose the right statement necklace →
Materials and durability
Several models are made of stainless steel with PVD plating, an advanced surface treatment that provides increased wear resistance and better durability compared to traditional plating. This means that La Fleur jewelry retains its luster longer and withstands everyday use better.
It's form meets function.
How to style La Fleur?
La Fleur is designed to carry the whole.
A statement necklace from La Fleur elevates a simple dress or white shirt. A flower ring acts as a single focal point on the hand. Floral earrings create structure around the face.
The collection works particularly well in combination with minimalist garments where the shape takes center stage.
Why La Fleur has become an icon
What makes La Fleur timeless is the balance between artistic form and clear structure. The silhouette is instantly recognizable. The proportions are well-crafted. The shape is consistent.
That's why many return to La Fleur year after year.
Discover La Fleur
Discover the entire collection of La Fleur jewelry here → and find the model that defines your style.
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FAQ – La Fleur
What is La Fleur?
La Fleur is IOAKU's signature collection of flower-shaped statement jewelry designed since 2012.
Is La Fleur water resistant?
Several models are made of stainless steel with PVD plating for increased durability. See each product for material information.
What jewelry is most popular in La Fleur?
Statement necklaces and flower rings are some of the most sought-after models.
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“La Fleur is not a flower you hide. It is a form you wear.”
– Fanny Ek