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A flower shaped by contrasts.

THE FLOWER

A balance between Nordic strength and the glamour of fashion houses.

La Fleur is one of IOAKU's most recognizable collections – a sculptural form that has followed us through the years.

“ I wanted to create a flower that doesn't feel fragile, but confident. ”

- Fanny Ek

Exclusive. Timeless. Distinctive.

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Discover La Fleur – IOAKU's iconic flower collection. Here you will find hanging flower earrings, flower rings, flower necklaces and flower bracelets in gold and silver, designed in a balance between Nordic strength and fashion house elegance.

La Fleur is our most recognizable flower shape – a collection of floral jewelry created to be worn as a statement or as a subtle signature in everyday life.